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Privacy Policy

1. Introduction

Prime Axis Agency (“we”, “us”, or “our”) operates www.primeaxisagency.co.uk (the “Website”).
We are a marketing and lead generation agency that provides advertising, lead follow-up, and client acquisition services to local businesses.

We respect your privacy and are committed to protecting your personal data.

By using this Website or providing your information to us, you consent to this Privacy Policy.

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2. Information We Collect

We collect the following categories of information:

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2.1 Information you provide directly

  • Name

  • Email address

  • Phone number

  • Business name

  • Any information submitted through contact forms or booking forms​

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2.2 Automatically collected information

When you visit our website, we may collect:

  • IP address

  • Device type

  • Browser type

  • Pages visited and time spent on the site

  • Cookies (see Section 7)

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2.3 Lead data

For clients that use our lead generation service, we may collect:

  • Customer names

  • Email addresses

  • Phone numbers

  • Booking information

We do not sell this information to third parties.

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3. How We Use Your Information

We use your information to:

  • Provide our services (lead generation, ad campaigns, automation)

  • Respond to your inquiries and support requests

  • Improve our website and services

  • Communicate with you about updates or relevant opportunities

  • Comply with legal obligations

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4. Legal Basis for Processing (GDPR)

If you are located in the UK/EU, we process personal data under:

  • Legitimate interest (business communications, marketing)

  • Contract necessity (to deliver services you request)

  • Consent (when you submit forms or opt into marketing)

You can withdraw consent at any time.

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5. How We Store & Protect Your Data

We take data security seriously.

Data may be stored in:

  • CRM systems

  • Email platforms (e.g., Gmail, Instantly)

  • Advertising platforms (Meta Ads / Google Ads)

We use encryption, access restrictions, and secure networks to protect data.

No method of transmission over the internet is 100% secure, but we follow industry standards to protect your information.

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6. Sharing Your Data

We do not sell your personal information.

We may share your data only with:

  • CRM platforms

  • Advertising platforms (Meta, Google)

  • Automation tools (e.g., Instantly, Zapier)

These providers only receive data necessary to perform their services and are contractually obligated to protect it.

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7. Cookies

We use cookies and tracking technologies to improve website performance and understand visitor behaviour.

You may disable cookies in your browser settings, but some features may not function properly.

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8. Your Rights (GDPR & UK Data Protection Laws)

You have the right to:

  • Access your data

  • Correct your data

  • Request deletion ("right to be forgotten")

  • Withdraw consent to marketing communications

To exercise any rights, contact us at:

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9. Data Retention

We retain personal data only as long as necessary to:

  • Provide our services

  • Comply with legal or accounting obligations

If you request deletion, we will remove your data unless legally required to retain it.

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10. Changes to This Policy

We may update this Privacy Policy from time to time.
The updated version will always be posted on this page with a revised date.

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